Arbitron Los Angeles Study |
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83% of Transit TV viewers could recall one or more commercials unaided! |
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When asked to recall six specific/commercials (aided) 8 out of 10 viewers could remember at least one of the ads |
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On average, our viewers recalled 3 out of 6 ads surveyed |
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Amazing individual recall rates for the 6 specific commercials |
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Engagement |
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Average Ride time per day: 1 hour 34 minutes |
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Viewers ride on average 4 days a week |
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Engaged with Transit TV:
- 71% agree it is entertaining
- 64% agree it makes their ride go faster |
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58% agree Transit TV is their primary source of News and Weather |
| Source: Los Angeles Arbitron Study 2006 |
