Digital out-of-home advertising... |
| Transit TV is the clear market leader in transit vehicles and one of the largest digital out-of-home systems in North America. |
| |
A captive audience... |
| As clutter and media fragmentation continue to increase, fewer and fewer truly captive audiences exist. Transit TV's unique medium and compelling programming offer a truly captive audience -- no channel changing, no DVR's -- maximum impact for your message. |
| |
Precise audience measurement... |
| Our audience data is accurate and verifiable. Exact data, via the fare boxes (detailing how many people ride the vehicles and are exposed to Transit TV), is provided by the Federal Transit Administration. |
| |
Dependable exposure... |
| Our viewers are exposed to Transit TV twice a day, for an average of 45 minutes per journey. This daily total of 1.5 hours is the highest of all digital out-of-home networks. In addition, viewers are typically exposed 5 days a week. |
| |
Attractive demographics... |
| Reach a young and vibrant audience. 46% is aged 18-34, representing an index of 140* -- significantly greater than the general population average. |
|
|
Comparable Transit TV ratings... |
| . |
Transit TV Los Angeles delivers 599,000 viewers every program |
| . |
Transit TV's viewers skew young, our comparable ratings every weekday for young demographics are: |
| |
|
Viewers (000) |
Rating |
18 to 34 |
273 |
6.2 |
18 to 49 |
443 |
5.3 |
|
| Transit TV delivers these viewers twice a day every weekday |
| |
Sources:Los Angeles Metro, Average Boarding - Oct 06 - Sep 07. Nielsen Media Research Oct 06 |
| |
Very High Recall Rates... |
| Custom studies by Nielsen Media Research, Arbitron, and Carroll Media demonstrate incredible advertising recall and viewer enjoyment of Transit TV |
| |
51% average advertising recall |
|
|
|
