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ATLANTA
CHICAGO
MILWAUKEE
ORLANDO
Atlanta Research May 2007


Carroll Media Services, Inc.

Click here for the whole study.

Transit TV Generates Incredible Ad Awareness

Transit TV Generates
Incredible Ad Awareness

* 59% average unaided and aided advertising recall for the four advertisements measured
-- 67% recall for :30 spots
-- 36% recall for :15 spot
* 92% recall for 1+ or more commercials

Unaided Ad Recall
Comparisons by Media

Compare Transit TV's 35% average unaided advertising recall to other media!

Unaided Ad Recall Comparisons by Media

Sources: Transit TV - Carroll Media Study Atlanta May 2007, Out-of-Home Media (traditional) - Outdoor Association of America June 2003, Radio - Radio Effectiveness Lab, Inc. 2004, Cable TV - Cable Advertising Bureau - Nielsen Media Research April 2000, Broadcast TV - Nielsen Media Research March 2000, Newspaper - ADVO, Inc. with the Food Marketing Institute and New American Dimensions, LLC April 2004, Magazines - Magazine Publishers Association - Dynamic Logic 2006, Interactive/Online - Dynamic Logic

 

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